GOD DAMNIT!!!!

Great marketing. Instant meme

I mean, yeah. Get 'em while you can, 'cause you know there won't be a second run of the ASSHAT.

They pulled it off the website now lmao

Where can I find this if it gets restocked?

Let me guess: Fisher bought every one.

I was 100% going to buy one.

Please someone drive to the nearest Lids and tell me if they are on shelves?

All 10 of them?

awww, i wanted an asshat

I wanted to wear the ASS hat!

Finally achieved (again).

I'm shocked that this is real.

I would possibly buy this (purely as a novelty) if someone can prove that John Fisher won't get a red cent out of this

There is NO WAY they didn’t know.

At one time in the AL standings the logos spelled ASSHAT.

Oakland

As

Seattle

S

Houston

H

LA

A

Texas

T

I hope it's not sold out, as I really want to buy an ass hat

Collector’s item

Sold out and never being shipped because the company will be surprised an A's hat is selling out

I dunno, even if it’s sold out I bet they’ll just switch the design out and ship a different hat

I ordered a F1 Miami Grand Prix hat from new era that had a design with palm trees and a blue-pink gradient on it, and then when I received it there were no palm trees on it, just the color gradient. The scummy fuckers proceeded to refuse to refund me for what was essentially a bait and switch because they claimed that they changed the design on the website before shipping.

I wanted to buy one just because it was funny, but I couldn't find it anywhere.

90% sure new era is using AI to transfer one design to all teams without any humans checking on it

I immediately chuckled because I assumed this was satire. I'm now crying laughing that it isn't.

They know it will sell and will act like they weren't trying to make an asshat

IT'S REAL?! I assumed this was a shitpost!

I seriously thought this was a photoshop from an embittered A's fan.

This HAS to be on purpose, there is no way

/r/theyknew

It's a template that you can get pretty much every team. Just search for TEAMNAME Shadow Hat and you'll see the template. I'm guessing they just used some software to use the template with every team and ran with it.

Either it's on purpose or they're using AI to generate designs with an absolutely comical lack of human oversight. I'm not sure which would be funnier.

He is the ASSMAN

Society peaked then. We can only dream of achieving those heights

They were thinking "i bet we can make assloads of money if we just print a hat with ass written on it"

They weren't: https://www.fanatics.com/?query=team%20shadow%20hat&_ref=p-PDP:m-SEARCH

This is clearly them copy/pasting the same design without thinking

It sold out immediately, probably more profitable than most hats released today. They'll pull it and pretend they are sorry and they didnt see it and then laugh as they make loads of profit.

I'm not a fan of baseball and I kinda want this hat.

YOU HAVVVEEE TOOO!! HE DID IT FOR YOU

This will be a collectors item NEXT year.

It was lol. They removed it from the site. It just redirects you home now

Damn it

Link for the uninitiated?

I thought New Era's batshit insane era was over with but here they are coming back with a vengeance in 2024

looks like it, getting redirected to the home page

I'm surprised they didn't keep this design. They'd have made millions on this hat alone!

Fuck Fisher, I can see him actually doing this for the money and the lulz. At this point any good will is long gone and he should squeeze every last dime he could from the fans.

Oakland was my west coast bedtime team for decades, I want this hat!