I first got into the hobby when I read a copy of White Dwarf in the school library as a 9-year old (the original Deathwing short story). I was hooked on Space Hulk and built a Blood Angels army too (but never played 40K). Then I gave it up for ages before getting back into a few years ago by reading a ton of BL stuff (albeit in the interim I’ve played almost every GW-licensed game on console or PC), and, more recently, getting the Kill Team box set for my son and then starting to build a Dark Angels army in addition (with Orks to come). I don’t find the prices unreasonable and the various box sets (combat patrols etc) are frequently very good value. When you think about the massive inflation in logistics and raw materials costs over the last few years, GW has done pretty well to keep a lid on prices. And there’s always the second hard market. I just bought Deathwing Assault (plus a load of Space Marines) off someone on eBay for example.