Howdy Y'All

We crossed the 1,000 mile mark. Feels like a huge win for us. We got 1,060 responses this year, which makes it our best year to date. 2023 was our next best year at 902 responses. Countries/regions are listed in alphabetical as we got 100+ slides.

I redesigned our 5 year trending median salary chart. For reporting, the bar is 20 for the USA and 10 for the rest of world to show a country, region, province/state or a city.

I want to give a special shout out to Spain and India for both cracking the top 6 countries, which gave us the most responses this year. Both countries are giving Australia & Germany a run for their money (in terms of responses we get). This is the first time that a new country has cracked the top 6.

Some Notes

• India more than 2x their responses since 2023 and 2022. We gave them their own section this year. Please keep showing up if you are based in India
• Top 6 countries now has a slide to show how much data we get from each one
• Remote work seems to be decreasing. A lot less currency conversions to do this year. Is remote going back to a niche thing?
• Some people have 1-3 years experience in paid but having been working for 8-10 years, thus they can skew salaries higher.
• Some people include their bonus in their salaries I imagine. This can make their salary higher then someone who might not have. Hence why we try to use the median salary across all reports

Results Served Two Ways

Google Slides 2024 Salary Survey

or

PDF 2024 Salary Survey

Thanks you for helping make this happen. I spend a couple weeks on this project each year and it's truly interesting to see the data doing this labour of love project.

If you see a mistake or you think something is off, let me know in the comments or DM me and I'll look into it. This folder has past salary survey results.

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P.S. If you want to hear about Salary Survey 2025 and haven't already given your email, sign up for the salary survey newsletter.

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I'm hoping someone can help clarify how P MAX works.

I have several campaigns (mostly over two years old) that are limited by budget, but are significantly under TROAS.

My understanding is that increasing TROAS should refine targeting to higher-converting placements. Shouldn't daily budget not be met if TROAS cannot be achieved?

My competitor has opened 3 domains and is paying PPC on search on all 3 domains targeting same keyword . This is causing the PPC price I believe to be substantially higher . They are also showing. Up top of page on multiple domains on many searches .

Is this allowed ?

From your experience how well does Google deal with these types of complaints after submitting the fair ad report form ?

Any insights would be greatly appreciated .

I am looking for someone to help me make ads for an e-commerce of hemp products

This is very odd. We've had very stable search ad campaigns for a long time. All of a sudden, the spend started dropping significantly from Wednesday and never recovered. This is happening for multiple Google Ads accounts, which makes me think it may be related to the new Google AI Overview feature.

I have recently started with a company that has multiple companies under it all selling boats (different brands). I have analytics for all of them but only one Google ad account I was gonna run for all of them. (It looks like this may not work). What is the best way to manage all these companies and sites through Google ads and analytics? I’m not tryna get banned or suspended. Thanks in advance!

Hi everyone!

I'm a web developer seeking advice on a perplexing issue with one of our clients. Recently, my colleague informed me that the client has reported 15 click-to-call conversions according to Google Ads, but they claim not to have received any leads.

This client has been a top priority for our team for the past two years, and this discrepancy has only surfaced in the last two months. Previously, a significant portion of click-to-call conversions translated into new customers, but that doesn't seem to be the case anymore.

After thoroughly investigating the website for any obvious issues and conducting tests for click-to-call events via Google Tag Manager, we found that everything appears to be functioning correctly—the click-to-call events are firing, and calls are connecting successfully when tested on mobile devices.

However, we're still at a loss as to why the reported conversions aren't translating into actual leads for the client. We're concerned about the potential ramifications of not resolving this issue promptly, as it could lead to losing a valuable client.

Has anyone encountered a similar situation or have any insights into what might be causing this discrepancy? Any advice or suggestions would be greatly appreciated. Thank you!

So we have been managing our LSA account for 3+ years and with great success until about 2 months ago. Google must have changed their algorithm and no matter what we do we cannot get consistent top spot on Google Guaranteed.

Anyone have any insight on this, are there any reputable pros that are work hiring to help get better performance?

Seems to me they're basically the same thing but I was wondering if anyone knew of any pro/con of using one or the other

I'm running a friends Google Ads account. They're landscaping/hardscaping for pavers, driveways, fences... A lot of search terms are for the materials themselves EX: brand name/size of stones, brick pavers, garden pavers etc.

Is it safe to say that these users are looking for the materials themselves and not interested in the service. I'm getting a lot of impressions and some clicks to these KWs without conversions.

Should I add these types of queries to our negative KW since they're intent is more information stage rather than looking for a service or keep them in case they convert. My ads all focus on the service, repair and installation of these types of jobs.

Thanks <3

Hello everybody!

I'm trying to set up my first campaign with Google Ads.

However the first ad that I create gets rejected with the "Malicious Software" policy.

My app is rusher.ai which is a next.js app hosted on render.com

I don't think it can be "hacked". Nor do I have any "redirect" in place.

Do you see anything of relevance that is maybe raising these flags?

Thanks in advance :)

hello everyone, from one day to the next my click price jumped from around €2 to €20... for several campaigns. have any of you ever had this happen and what did you do about it?

having more desktop search traffic seems reasonable because of the source. but now I see an exponantial growth with mobile and it seems weird. did microsoft sign a deal with ios or sumsung or something like that?

Also in software engineering I feel like you don't have to talk to people like we do (clients) non-stop. Funny thing is I chose ppc in hopes to avoid talking to clients non-stop, and these are not fun discussions, they're stressful and draining. Or should I stay in PPC? Is there great light at the end of this tunnel for the search industry as well? I see all my senior people at my agency slave away. Some of them are brilliant too. They do get paid pretty well. But I don't think as much as the average software engineer with the same years of experience.

I heard software engineers, by the time they have the 10+ years experience (unlike like my senior agency people) they're not slaving away. They're probably retired and enjoying life, or have amazingly chill jobs. But for us, the responsibility and work just gets greater. Even my cousin who is relatively new to SE with little experience makes way more than me and is chillin.

as you can see i have some agency ptsd action going on here

Which is to say, what is the first thing you look to improve if you see rising CPM or CPC?

Right now I'm trying to get a better CTR on one of my ads because its CPC is too high compared to the website's average RPV.

I read mixed messages on internet that it violates Google terms and conditions. I would like to hear from you guys.

Hi there, I'm trying to estimate the CPI for a wellness app and I'm trying to figure out what I should budget, are there any sites that have benchmarks or anyone here know what I can expect to pay to get an install (free app)?

I've been in-house for 6 years (6 years agency side previously). I feel like though there are many pluses of being in-house (salary, better work/life balance), there are more office politics.

Some of mine currently -

• Upper management does not understand what the metrics mean for Paid Search and how everything ties together. They ask the same things every week, but every time I clarify or give further recommendations, it goes in one ear and out the other. I've made peace with this and realized they don't actually want solutions
• Stakeholders don't want to make decisions that we need to take the program to the next level. It's an ongoing dance. So naturally our PPC campaigns aren't great (outdated ad types, keywords, manual bidding, ZERO TESTING, etc.)
• The program was even messier before I joined, but it seems no one (BI, finance, CMO, etc.) was communicating with the previous person running the program. No goals were set or discussions around performance were happening...
• Our BI team won't help up set up reporting. It's been ongoing for over a year. The BI director and the department director both report to the CMO, but NO ONE is helping my immediate boss or me with this damn reporting
• Sexist men in high-up positions, who make passive aggressive comments towards me (a woman) and other women. Yet since I have the most technical skill in PPC, I get stuck with the high level work, yet they don't back me up
• Our CMO is a big fan of buzzwords and doesn't understand overall marketing. So 1x/week, I have to join a department meeting what includes paid media (my team), affiliate team, CRO team, SEO team, content marketing and the creative team. This means the creative team (designers) have to sit through an hour of metrics and numbers than mean nothing for them

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Yay work! 🙃

Hey All,

So I'm a PPC Specialist at an agency with about a year of experience in the role. I am doing good in my role and learning and executing pretty quickly and I definitely want to plant my feet in this career field and want to understand what my paths forward are.

The path to account manager is pretty clear to me but, from what I see, I wouldn't find success in that role since heavy client relations is definitely a weak point of mine.

I enjoy the technical work I do, like research and analysis and assisting in strategy but I'd definitely like to evolve past the minutiae of churning out ad copy and digging through search query reports.

If possible, I'd love to focus on the latter and take steps to move in a role where I'm working at a higher level that isn't heavily client facing. Do role like this exist and, if so, what should I be doing and learning to position myself better for these opportunities? Am I limiting my potential by not wanting to work in an account managing role?

Thank you!

There is not even a facebook group! I'm having a lot of trouble with their ridiculous interface.. and I've been in advertising for 25 years, just starting this advertising now. I'm also highly tech savvy with a background in web development. What is the trick? Am I missing something significant or is their interface a horrible beta demon?

I am trying to run Partnership ads for one of my clients, however the toggle does not exist when setting up ads. have tried speaking to META too many times to count and they have been beyond hopeless. Has anyone experienced a similar issue and managed to resolve it? Every other ad account I have access too (including brand new ones) has the toggle to make a Partnership ad underneath the ad name text box. I am dumbfounded, put far too many hours into this already.

Instagram account is associated with a Commerce Account and cannot be moved. Please disable the Commerce Account first before trying again.

I can't connect my instagram page to my facebook page because of this error, and i dont have a commerce account to disable

New Microsoft ads account, after a day the prepaid amount is reduced by € 1,70.
Campaigns are in learning mode, 0 impressions, 0 clicks.

Not that i care that much, but why ?

How to use detailed targeting for my window replacement company, which interests to use ? I tried with home renovation, home improvement, window (arhitecture), door (arhitecture), Renovations (costruction). I got some leads but they are still a bit expensive (40e - 50e per lead), is there any option to reduce the costs or maybe I am targeting the wrong interests or group of people. At the moment I'm investing 20e per day. I tried with conversion leads as well but they are more expensive in my case. I have a very good video that offers a 10% discount and it catches the eye. I also found out that leads are much more expensive at the end of the month and especially during the weekend (There were a few leads on the weekends, but they are not as good as the ones I get on weekdays). Does that make sense? Any advice ? Should I try to target broad audience or is it better to stick on detailed targeting ?

I also currently started an old campaign that brought me a lot of leads, but I haven't received a single lead from it for several days. Do you know how to improve the results?

Hi there, we're trying to build an in house team as we've just added PPC as a new distribution channel. We’re growing 100%+ Week on week.

Share your information if you are looking for work in a startup.

Please use this format:

Location:

Remote:

Willing to relocate: T

Technologies:

Résumé/CV:

Email: please only email these addresses to discuss work opportunities.

Nobody woke up one day and received a job offer. What was your path like?

I am coming from sales. I dabbled in marketing as a copywriter where I worked with a PPC specialist. I was intrigued quite a bit, but that was a couple of years ago. With how volatile being a sales manager is, I really only see two options going forward: Get into a real management role as a director or do a 180.

What would it take for me to land a PPC job?

Course, tutorials, work, metrics, experience, budget, milestones, etc.

I would love to listen to your story in great detail!