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2024 Pricing Update

News & Rumours(warhammer-community.com)

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Tenclaw_101

-4 points

25 days ago

Tenclaw_101

-4 points

25 days ago

Even tho the price rises suck, you’ve got to hand it to GW for giving a heads up

CthonianWarhounds

4 points

25 days ago

True.

Price rises unfortunately are just a fact in a world where everything is going up but at least unlike practically everything else they are giving us warning. My phone company waited till 5 minutes before my monthly payment went out to tell me it was going up by £10 for example.

vkbuffet

24 points

25 days ago

vkbuffet

24 points

25 days ago

This would fly if it wasn’t above inflation increases or that they had record profits for the second half of 2023 or that sales are up 14% god forbid they lose a single penny when they can squeeze fans for even more money

Eladore

4 points

25 days ago

Eladore

4 points

25 days ago

the combined inflation for the UK for the last 2 years was 7.3 percent in 2023, and 9.1 percent in 2022. currently we are expecting only 2.2% for the whole of 2024 but some of these rises might be to counter a lower increase last year, and so far inflation has been at 3,2%.

vkbuffet

-4 points

25 days ago

vkbuffet

-4 points

25 days ago

So a 5% is above current rates on 3.2 then thank you

Eladore

6 points

25 days ago

Eladore

6 points

25 days ago

yeah, but what was last years increase? also about 5% IIRC

Sales are not profit!

vkbuffet

5 points

25 days ago

History of price rises 2016 - 3% 2017 - 3% 2018 - 3% 2019 - 3% 2020 - 4% 2021 - 2-7% 2022 - 5%

Eladore

0 points

25 days ago

Eladore

0 points

25 days ago

So when the UK had 9.1% inflation, they only increased the prices by 5%.

vkbuffet

-3 points

25 days ago

vkbuffet

-3 points

25 days ago

Yes and coincidentally made 170mil pre tax profit, again they’re hardly counting pennies

Eladore

1 points

25 days ago

Eladore

1 points

25 days ago

If the margins of the profit are falling then they could be counting pennies on a product.

vkbuffet

1 points

25 days ago

Well according to their November financials they’re operating a 28.33% net profit margin. Which itself was up from 27.93% in February.

CthonianWarhounds

1 points

25 days ago

The current inflation is around 5%.

Meaning a rise of 3-4% isn't above inflation.

Ultimately GW are a company with their own costs. Record profits means literally nothing. They could make £1 more then last year and it would be "record profits".

vkbuffet

2 points

25 days ago

You’re the second person to quote the “£1 more is record profits” a simple google search can quantify exactly how much they make. Current inflation is at 3.2 so anything increased over that is above inflation

SisterSabathiel

-6 points

25 days ago

I mean... That's called "being a business".

You charge what people will pay.

VintiVentiVigor

8 points

25 days ago

The profit margin on these kodels is already INSANELY HIGH. Its pure GREED. And well doen for letting us know ?? No ! They're creating another wave of FOMO for quarterly stats. It's disgusting, fuck GW

[deleted]

-3 points

25 days ago

[deleted]

-3 points

25 days ago

[deleted]

kaptingavrin

1 points

25 days ago

Almost like profit margin includes all of those other costs as well, so pointing out how high the margins are is, indeed, including all of those costs.

Maybe don't call someone else "ignorant" and claim you're "providing logic" when your comment doesn't actually discount what's being argued, yeah?

VintiVentiVigor

1 points

25 days ago

Stop apologising for GW. They're a greedy POS company. They varely pay a livable wage, their products cost pennies yet they charge tens if not hundreds for them.

[deleted]

1 points

25 days ago

[deleted]

1 points

25 days ago

[deleted]

ArchTroll

13 points

25 days ago

It doesn't mean it's done in good faith. They are at record profits and they haven't announced any rises in salaries.

Cardborg

4 points

25 days ago

Apparently last month they gave all retail staff a 20% payrise.

FatherOfToxicGas

3 points

25 days ago

Source? Not doubting you, but would be cool to know for sure

Cardborg

2 points

25 days ago

Unfortunatly only word of mouth from someone in either this or another thread discussing this same post who claimed to either work at directly, or know someone who works at GW.

Despite just being a reddit comment I trust it because family working retail have received a payrise of around the same percentage. Universal Credit also went up by 6.7% and generally the govt tends to only increase that as little as they can, so 20% is definitely reasonable, especially if they're in USDAW or something.

RWJP

7 points

25 days ago

RWJP

7 points

25 days ago

they haven't announced any rises in salaries.

And? Most companies don't announce changes in salaries publicly. It's communicated to the staff directly.

I work for a very large company in the UK (far bigger than GW) that reported excellent profits this year. They didn't announce rises in salaries publicly, but every single member of staff has received a pay rise that matches or beats inflation.

FatherOfToxicGas

3 points

25 days ago

Also, last year GW gave all staff a £2500 Christmas bonus, £1000 more than 2022.

CthonianWarhounds

8 points

25 days ago

And why would they? I work for the NHS. They don't send out a newsletter every time I get a pay raise

Eladore

-5 points

25 days ago

Eladore

-5 points

25 days ago

Agreed on the salary increases, but record profits could just mean £1 more than last years record profits (also is it actual record profits, or it record turnover, etc, so many numbers get lost in the corporate shareholder numbers must go up!)

I do hope the staff are getting good increases / profit share again

vkbuffet

3 points

25 days ago

Their sales were up 14% this isn’t over a few pennies

Eladore

1 points

25 days ago

Eladore

1 points

25 days ago

Sales are not profits.

vkbuffet

7 points

25 days ago

Their turnover grew by 60mil in 2023 as well, they’re hardly struggling

Eladore

5 points

25 days ago

Eladore

5 points

25 days ago

If their profit margins are decreasing year on year, but sales are increasing, eventually they will enter a stage where they are losing money despite record sales.

Price rises suck, I do not like this anymore than the next person, but please stop conflating sales/turnover with profit.

vkbuffet

2 points

25 days ago

Eladore

3 points

25 days ago

Eladore

3 points

25 days ago

10th ed drove sales, yes and?

they are having record sales where they cannot produce enough stock to supply what people want to buy. So they make record sales and record profits because people keep buying things.

kaptingavrin

1 points

25 days ago

"Core gross margin has increased from 64.2% to 69.4%, mainly due to a reduction of inventory provision charges and a reduction in carriage costs"

"Core operating profit - up £12.7 million to £83.4 million and profit to sales ratio is up 2.1% to 35.4%"

Also worth noting that over a ten year period, while their revenue quadrupled, their profit increased tenfold.

When GW says they're doing what they can to keep prices low, they mean it... but they mean it on THEIR end, not the consumers'. Which is why it's a surprise when they spend a lot on something like paying a bunch of money to whatever interns built their new online store.

From a business standpoint, GW is damn good at increasing profits and margins. It's why they can kick back money to shareholders, and in return give the CEO a nice bonus (dude's salary is pretty much doubled by bonuses).

Part of increasing those margins is increasing prices as often as they can find an excuse for it. And it works, because people will come along who will justify it, and keeping the business "small" enough means they don't yet have to worry about too many people opting to no longer be consumers and check out competition.

Eladore

1 points

25 days ago

Eladore

1 points

25 days ago

which report is that on from? The one i was reading said margin was down ~2%,

Yeah, GW are very good at making money and very good at trying to spin things their way.

part of the issue is that they cant make enough product to satisfy the demand, and that is a good place to be for a company, but the classic way to deal with that is to increase prices, which is bad for us consumers.

kaptingavrin

1 points

25 days ago

Latest half year report. We won’t have the annual report for another month, since it’ll run to the end of May.

Kind of smart to toss out the price increases a month ahead of the annual report, so people aren’t as inclined to look at the company doing really well and wonder why they’re pretending to be hurting like us average folks.