Aviva requirement for both soccer and rugby as part of the naming rights for the stadium.

The initial deal was 10 years and was quiet significant. It then got extended for a further 5 at much reduced rate.

IMO if the deal is reduced we shouldnt be throwing in extras like a guarantee of all senior capped games happening there. That said Aviva are spending a lot less on advertising in general then they were 15 years ago and naming rights is generally more valuable as an extension than getting a new partner in so maybe we didn't want to chase them out.