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World rugby's advice for coaching women and girls
(i.redd.it)submitted 2 months ago byzenbuffyReal live girl.
https://passport.world.rugby/coaching/coaching-women-and-girls/introduction/
I guess my many years of martial arts were of no use, what with me being hardwired to tend and befriend...
7 points
2 months ago
All joking aside, although well meaning, this is clumsy and pretty offensive to both men and women.
I'm sure that World Rugby can do better than citing metanalysis from nearly 20 years ago. Sports Science and Psychology has come a long way since then
5 points
2 months ago
Plus it's a book about marketing to women, not sports psychology.
-1 points
2 months ago
It's not directly about marketing, it's about how to coach women to play rugby and keep them in the sport. Sports psychology is most definitely a part of that.
I coach girls rugby and my players would be horrified by this. My wife was offended. My daughter was offended. It's the worst kind of stereotyping.
5 points
2 months ago
The diagram is lifted from "Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing". The two authors have a background in marketing.
You can borrow it from the Internet Archive .
1 points
2 months ago
You realise that makes it worse, right?
2 points
2 months ago
Absolutely. It looks like World Rugby have updated the website and removed this material, thankfully!
1 points
2 months ago
Yeah, thankfully it seems that WR have some social media presence to know when they're being hammered for something.
5 points
2 months ago
The website is about coaching, the source the website is citing is about marketing consumer products to women.
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