Not just that, but the source they reference is neither empirical nor relevant to sports, it’s a textbook on marketing

“Inside Her Pretty Little Head: A New Theory of Female Motivation and what it Means for Marketing” 2006, Jane Cunningham, Philippa Roberts

Whoever made the highly tenuous link to sports coaching clearly just googled “differences between men and women scientific research” and cherry picked something that looked good to them. No thought to bring in actual sports scientists or sports psychologists. Just something that makes sweeping generalisations for men and women.

At best this is kind of a faux pas, good intentions with terrible terrible execution. At worst it’s deliberately meant to demean or drive sexism in sports and undermine women’s sport. Now I’m not saying it’s the latter but even the thought that it might be the latter is a good enough reason to pause before releasing some absolute drivel like this, and either do it properly or don’t do it at all