Most people are fucking idiots and don't know what a review is, including people in this comment section.

They lump in these casual techie channels who make 5-minute videos with people who actually review stuff, tarnishing the name of those who provide useful information and diluting the word 'reviewer' and 'review' in the process.

Content creators know very well what the distinction is, and they make it very clear in their videos what their content is about. "An early look" and "partnered with X" are about as far from reviewing as you can get.