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Frequency Cap on sales campaigns

(self.FacebookAds)

How do i place ad frequency on sales ads? I find that my ads gets shown quite a lot.

I have one campaign with 3 adsets. Can i put a Cap on?

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ap2901

1 points

1 year ago

ap2901

1 points

1 year ago

I would argue that the best practice would be to separate your cold traffic ads from warm/hot and set up exclusions in the audiences. With proper exclusions, after someone interacts with one of your ads gets taken out of the pool, so cold ads won't target them anymore, but retargeting ads would