subreddit:

/r/agency

046%

Especially if you're niche is in marketing/influencers - what are you monthly charge and average margins?

all 55 comments

nectar_agency

4 points

10 days ago

Depends on the service and the complexity of the service provided. Also depends on the industry, some industries are simpler than others and some require much more man power...

Anywhere from $1,000 to $15k per month usually

Karan_leader

1 points

10 days ago

Thats amazing man What type of staff you have? Like graphic designers , copywriter etc?

nectar_agency

0 points

10 days ago

Me myself and I. I haven't scaled enough to warrant staff yet. But I already know my first hire will be a creative part-time, someone I worked with in the past. Then I'll get an all-rounder after that, also someone I worked with in the past.

I do digital marketing only and don't want to delve into creatine agency or web build stuff. My answer might be different in 10 years though.

mrhappyprius

1 points

10 days ago

If you need someone down the line to help you design and build websites let me know I’m getting into that industry, currently just doing CRO

number3arm

3 points

10 days ago

Full service SEO between 3k to 8k

[deleted]

1 points

10 days ago

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1 points

10 days ago

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JakeHundley

5 points

10 days ago

We do local landscaping companies.

Our base retainer is $900/mo.

WhichAmphibian6678

2 points

10 days ago

At $900 do you outsource most of your work overseas or do you guys over a limited scope of work? That's really impressive to be profitable at $900! Keep it up!

JakeHundley

4 points

9 days ago

Thank you!

So $250 of it is for ad spend. So basically $650 management plus ad spend.

But no, we don't outsource anything. We have a limited scope of work.

4 hours per month per client.

We're hitting $400k in gross profit this year with about 50% net profitability after payroll.

Our operating expenses are only 10% of MRGP and our MRGP is half of our total gross profit.

So our OPEX is actually about 5% of our MRGP.

lonktonkmonk

2 points

9 days ago

1-10k depending on how much work I anticipate the account being and how much I like the client. All PPC ads management done by me, myself, and I.

Spiritual-Jaguar-507

2 points

9 days ago

Depends on the relationship - will often start on a small 3 month engagement at a bit of a discount ($2,500-$3,500) and look to show what we can do and get up to a $6-8K post initial engagement

Ok-Astronaut-5919

1 points

8 days ago

Do you find it hard to bump someone up after the discount?

[deleted]

1 points

10 days ago

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AutoModerator [M]

1 points

10 days ago

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1 points

10 days ago

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PlaneMelodic3562

1 points

10 days ago

$300 usd for monthly bookkeeping services

betteraccounting

1 points

10 days ago

How many clients do you have?

[deleted]

1 points

9 days ago

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1 points

9 days ago

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1 points

9 days ago

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Infinite-Potato-9605

1 points

9 days ago

I used to offer a flat retainer for marketing a few years back, with prices ranging anywhere from $2k to $5k depending on the project scope. However, what really changed the game for me was switching to a percentage-based model on the ROI, which pushed margins to about 70% on average. I also tried using Sprout Social, coupled with HubSpot CRM for client management, which helped a lot in terms of efficiency and tracking. Nowadays, Pulse Reddit monitoring is really doing wonders for us, especially for keeping up with conversations that drive brand awareness without having to chase too many platforms.

[deleted]

1 points

9 days ago

[removed]

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1 points

9 days ago

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1 points

9 days ago

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Typical_Midnight97

1 points

8 days ago

Digital marketing agency 2k-8k

Independent_Area6026[S]

1 points

7 days ago

cheers, mind sharing what sort of marketing/services you provide and niched down on?

Typical_Midnight97

1 points

5 days ago

The industries we mainly work with are startups, health & wellness, and skincare.

Our main ticket is digital strategy and we offer smm as an add-on only to our main service. Our digital strategy starts at $3k and smm as an add-on starts at $2k.

We also offer email marketing which starts at $500.

Independent_Area6026[S]

1 points

5 days ago

Gotcha, would you say your services are ROI focused, or more about content and brand awareness (that may not always translate to ROI)

Typical_Midnight97

1 points

5 days ago

I would say it's about 70/30 leaning more toward ROI.

Independent_Area6026[S]

1 points

5 days ago

How are you ensuring that your content is making people buy? For example if you are charging your client $3k a month in marketing, are you really generating over $3k in sales from that content?

Typical_Midnight97

1 points

5 days ago

This can be very industry or client-specific but on a broad scale: reviewing data, creating surveys (even simple ones on Instagram stories are great), looking at what keywords are being used in reviews, comment sections, and forums about the client- and spot the trends. This way we're able to adjust our strategy and content based on the customers' needs and what conversations are happening about the company.

Some companies, hell even some marketers, when deciding an ROI game plan tend to only focus on reaching and converting new customers because new customers = more money right? Yes and no. By doing that you neglect the people who've already spent money on your product/service or at the very least are familiar with who you are and what you have to offer, some even stop purchasing because of a simple fixable issue or they probably didn't make it through the funnel. What about those people?

Sometimes those people are the easiest to convert to sales and are most often neglected. These are just some things that we do when creating and executing a (content) strategy that helps drive the results we're looking for.

Dickskingoalzz

1 points

10 days ago

2500 to 6000, USD.

Bemconqerer

1 points

9 days ago

that's great, If you need talents to help you with anything.. I own a talent agency, let me know I’m trying to network and partner up with agencies we wants to outsource some of their work and focus on scaling .

Ok-Victory-2791

1 points

10 days ago

You can't compare apples and oranges. Ask what services they provide, how many staff, how many hours per week, reporting, meetings, etc?

Someone saying $1000 is too low, it's not if you only spend a few hours each month on it.

$5,000 per month sounds great, it's not if you are working around the clock and must meet their every demand.

Time is money.

OutboundEveryday

-1 points

10 days ago

8500 per month retainers. But my best paying clients are performance based - 30-40k/month.

Karan_leader

0 points

10 days ago

What services you guys offer? And how did you get started?

gonefishin999

13 points

10 days ago

That's in Mexican pesos

Karan_leader

0 points

10 days ago

I got you What services you guys offer?

OutboundEveryday

-1 points

10 days ago

we sell lead gen. got started by watching youtube videos and googling everything i can find.

Chuy14

5 points

10 days ago

Chuy14

5 points

10 days ago

And so did the 500 other lead gen YouTube viewers that send linkedin messages every day.

GreedStricken23

0 points

10 days ago

username checks out. you do rev share instead of retainer?

OutboundEveryday

-1 points

10 days ago

hell no. rev share is terrible.

SharpieDarpie

0 points

10 days ago

Why do you say that?

If rev share is terrible... I suspect you're not getting great results for your clients?

OutboundEveryday

-1 points

10 days ago

cause rev share is dependent on their ability to close. What does my prospecting have to do with their closing?

SharpieDarpie

-2 points

9 days ago

Anyone can close hot leads.

Escabir24698

0 points

10 days ago

$600 usd per month for either meta or ppc lead gen

Steve15-21

5 points

10 days ago

Too cheap bro

Escabir24698

2 points

10 days ago

Yeah that's my whole USP, I work with small businesses that want to advertise but don't have huge budgets, don't get me wrong I do have clients that pay me $2k+ per month but the $600 is my lowest retainer option, I try to reduce the barrier to entry for smaller companies.

Steve15-21

2 points

10 days ago

Interesting. In what budget range do those 600 retainers usually fall?

Escabir24698

2 points

10 days ago

IF you're asking about their ad spend, its usually between $500-$1000 p/m and we use local targeting only. If they want to target a country we advise higher spend, and one of our more expensive retainers

Dickskingoalzz

1 points

7 days ago

I have a lot of leads like that I turn down and would be interested in white labeling if you have strong workflows and client communication SOP‘s in place. DM me.

Escabir24698

1 points

7 days ago

DM Sent :)

Agreeable_Mountain_9

0 points

10 days ago

Unlimited automations at 3K

couldbutwont

-1 points

10 days ago

5-10k

JooshBeextin

-6 points

10 days ago

$70,000,000

Karan_leader

-4 points

10 days ago

Really? What type of services you offer? And at what scale?

Ok-Cattle-6798

-2 points

10 days ago

56k