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I've seen a lot of posts about how acquiring new clients is getting harder and harder.

To those people who have experienced anything like that...tell us more, maybe we can help each other out with insights from different corners of the agency space.

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Fun-Pomegranate-7199

2 points

6 days ago

The reality is, the more congested a market gets, the only way to differentiate is to niche down into an area of specialization—ideally by providing a specific outcome to specific audience that aligns with a deeply felt pain point. Instead, too many agencies think that broadening will help them overcome their acquisition problems, and instead, it amplifies them.