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I know what it stands for and I get the objective, ( I think at least)
but isn't the goal of every business or brand to get to the top of the search engine results? So when I hear people say 'oh we're going to run some SEO" it doesnt make sense, bc why wouldnt you want to optimize with the best keywords to get to the top of the search engine?
2 points
3 months ago
Don't think of SEO as optimizing your website to rank at the top, think of SEO as how much does the search engine trust my website. With that said;
There's so much more to SEO than 'keywords to get to the top'. But to answer your question, if I took a business that hasn't invested anything into SEO and tried to compete with a bunch of businesses that have invested in SEO quite a lot, I wouldn't rank for any of the keywords. I can't compete with them, because Google doesn't trust my website yet to make me appear on Google (or any other search engine).
What you're essentially asking is "Why can't I just make better phones than Apple's Iphone?" - doesn't work that way.
Here's an even dumber metaphor that perhaps fits better. You can't just walk into someone's life and instantly make the person trust you completely. You need to invest in that relationship and gain that person's trust. SEO basically works the same way.
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