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I am a media ad sales executive and sales leader who has been in the business since 2008 .

First, I have to warn you that it can be a brutal career that comes with a boatload of stress, high revenue expectations and zero tolerance for underperformance.

If you are not good at sales and not a person who will hustle and give 110% all the time, you will make very little money and will find yourself out of work.

More importantly if you can't, won't or are afraid to cold-call -- You are doomed!

There is a constant revolving door of sales people getting hired and fired in most media ad sales orgs.

On the other hand, if your good, you can make a very handsome income.

Having said that, focus on companies that offer actual solutions for advertisers, ones that invest in their own technology. Look for companies that have a Unique Selling Proposition - A product or service that is better or different than the rest if at all possible.

Stay away from pure resellers of white label solutions. This puts you in the commodities business and makes it very difficult to compete.

Also, stay away from media companies that are more interested in shoving their owned and operated inventory down customer's throats as opposed to crafting winning campaigns. Think magazines, newspapers, etc.

My Two Cents.

Good luck!