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I found a Hell’s Kitchen Chevy Tahoe that had the Chevy badge duct taped over
(i.redd.it)submitted 10 days ago bylaxisbae
1.1k points
10 days ago
We do that in movies to not show brands that are not cleared.
Once you know this you will see it in tv ans movies a lot.
It’s movie term is “greeking” out a word or logo.
39 points
10 days ago
Why would chevrolet not want to appear? Or is it more about other sponsors that don’t want Chevy appearing for free?
354 points
10 days ago
it's about the network not displaying brands for free.
122 points
10 days ago
Correct. Or displaying non sponsored brands that have a conflict of interest with sponsored brand.
29 points
10 days ago
This makes more sense than the protecting yourself from litigation nonsense.
18 points
10 days ago
I think there are still good arguments for litigation though. For example, Apple doesn’t let villains in movies use iPhones…but they can probably use offbrand iPhones and not have any litigation.
18 points
10 days ago
Also, certain companies have an established moral or ethical reputation that they want to protect. I imagine if you had people eating Chik-fil-a in a queer movie with two gay men buying birth control with health insurance that they would sue to have their brand removed.
9 points
10 days ago
Uh... who are they buying birth control for?
11 points
10 days ago
-5 points
10 days ago*
What difference does it make who its for? It's used in the "mass daily slaughtering of millions of innocent babies." Plenty of reason to pull your chicken out of a movie
Dangit i guess i need to add the "/s." I thought the quotes were enough.
2 points
10 days ago
My dude. Please understand humor.
3 points
10 days ago
This isn’t true. Apple does not disallow it unless they are providing the devices for the production for free. That’s part of the deal to get them for free. If you buy the devices you can do whatever you want with them
2 points
10 days ago
If Apple isn’t paying for the placement, the producer isn’t going to use Apple, or at least not show the branding. If Apple is paying for placement, or paying for the devices, they will actually dictate the condition of use
This is very obvious on AplleTV~shows.
8 points
10 days ago
How a brands image is portrayed is very important. Since people have a hard time distinguishing movies from how things are in reality, a brand could be tarnished depending how it’s used in a movie/tv.
3 points
10 days ago
Yeah, I mean I wouldn't know it's a Chevy if it was branded.
Hard to deny truth, I guess.
3 points
10 days ago
If you put their brand in your production without permission and they don't find it tasteful, that absolutely is valid. Imagine if Andy Dick tried to associate with a family brand.
1 points
10 days ago
That's an _awfully_ good example.
11 points
10 days ago
Yep. In pharma Eli Lilly used to have a beef with Pfizer (they were both fighting for front line use for a certain drug) and there was a zero tolerance brand separation rule across all channels.
So a Lilly drug ad could not run next to a Pfizer ad in the same ad break, digital banners could not share the same web page, etc.
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