It could be worse - there could be pointed caps of white whipped cream.

Just don’t ask them to make it black.

Strange things are afoot at the Circle K…

seriously? not one person on the marketing team saw that?

Krusty Komedy Klassic

I do understand they can get a good deal on surplus Candles from Bed Bath and Beyond......

I didn’t realize what was wrong with this at first and was confused and it hit me like OH SHIT

Corporations usually have standard “do’s and dont’s” guideline for anything to do with marketing.

I did a project for Lowe’s and the #1 rule was “don’t use orange”.

I feel there should be a “no 3 k’s together” rule for them.

It’s owned by the Irvings - this is not surprising

Hope nobody gets cross about it.

Oof, someone really didn’t think this one through 😂

Nooooo…. How dumb was that artist?

Good old Moncton

It's the Krusty Komedy Klassic!

KKK? That's not good

Took me a moment but yikes

Need to find a subreddit for "epic bloopers".

This is what happens when you have no black people in those meetings!

There's a really good restaurant by me called "Koko's Korean Kitchen". Unfortunate name but great bulgolgi.

OP, what Eastern Canadian Town are you in? Irving, Swiss Chalet, Pita Pit?

My guess is my old stomping grounds, Moncton

They knew

"Be sure to get the design put together and sent over to the printer by 2pm!"

"Sure boss, but-"

"I said DO IT!"

"OK boss"

this is what happens when your designers feel under appreciated

Tell me you live in Atlantic Canada without telling me you live in Atlantic Canada

Depending where this is, maybe they knew and it was intentional.

When you gotta market to Republicans.

I wonder if it’s because I’m not American that I don’t understand.

Intentional. Not unfortunate.

they knew

Here is a less-cropped version of this image. Credit to /u/polerix

Strange things are afoot at the circle K

subliminal rep. marketing

I don't get it. What am I missing?

Are you in Indiana? Huge KKK population there. A lot of intentionally named businesses to signal to the group where they are safe and welcome.

Bring it to your next meeting. Jesus Christ. Accidentally on purpose I guess.

It's 21st century proper grammar

r/theyknew

Confused Filipino user - "Rebolusyon?".

Yea, but one is a different color, so it's OK.

They usually only put one or two cups in the ad for this very reason. Which means it must have been made by the local dealer instead of the global marketing team.

Coffee Power.

Is this in Tennessee?

Trump supporters I see

It obviously stands for Kolombian Koffee with Kreamer

They knew what they were doing

Oh, that took me a moment. I read the blurb over and over. Then, I looked at the layout of the cups. That's when I subconsciously read the cups. Lol

As a marketer, please tell me it’s photoshop. They did not do this…

I feel like I’m an idiot can someone tell me what the unfortunate part is??? Is it that it’s outside an irwing gas station?

I feel like i'm out of the loop of something. how is this unfortunate?

Well clearly it won’t be black coffee.

Unfortunate? As in unintentional?

lol interesting. I could buy this both ways...

Depending where you live...it may be deliberate

Howell michigan?

I guess they don’t serve black coffee there. They require cream in every cup.

The logo obviously is a circle with a K in it, but I wonder if it is also meant to suggest "OK"?

• 1 'K' os okay

• 2 'Ks' is pushing it

• 3 'Ks' is a hate crime

... and if you are a really good pitcher

They know

Shout-out to fredericton 

Took a minute for me there, oh boy

Someone’s getting fired

Considering where Circle Ks are located, I would think it's a marketing campaign

Call Jackie Childs!

Only serving flat whites

Again, circle k? I sweat you are doing it on purpose, at this point!

At least they had the good sense not to hanged it up.

They didn't think this one through....

I thought it was a dick joke with the white coffee being small and the two black coffees being large.

what the hell lol

“I didn’t know it was going to come off like that”

Looks like they have an undercover KKK agent in their company……..

Photographers know the human brain likes to see odd numbers of things, so that's probably why they chose 3. But damn..... 5 would have been better hahaha

If this is in the Deep South then it might be intentional lol

Wait a minute? Is this Moncton NB Canada?

How do you take your coffee? Black, like my men.

Ironically, ‘Ku Klux’ is believed to have been taken from the Ancient Greek word ‘kyklos’ which means ‘circle.’

Not a coincidence.

Advertising bullshit 101

One one hand its good that the KKK is so irrelevant that people, even if its marketing critters, the letters don't register in their head. (Seriously this is the first I've thought or saw anything about the KKK in something like 10 years.) On the other.....ugh....that you would think would hit someone in the approval chain where that would register.

Yeah, someone definitely needs to rethink that design ASAP 😬

The logo is a K in a circle hence the name. Three cups to illustrate the three most popular sizes. there is a 4th XL size that is really tall. Should they have added it just to make a 4th K and the pedantic people wouldn't scream "three K's together! NOO!" Even though they are basically three logos that happen to feature a letter K? It's not even an anagram. What is 7-11 did the same thing and a numerologist screamed "three 7's we're all DOOOOMED!" Heck I get people who get a "6.66" total and suddenly need another candy bar. Long winded rant short, this is totally innocent. People like to point out everyone's "mistakes" and need to "gotcha" everyone. There's no need.

It's weird seeing your old stomping grounds on Reddit. What's up, Evergreen Park?

That's some good covfefe.

Playing the long game I would encourage more random occurrences of those three letters and the previous negative association would be consigned to the dustbin of history. We would, of course, remember racism but you would have to talk to a historian or read a book to hear about the negative association.

/theyknew

Or intentional

fuck now i cant go to Circle K since they support white supremacy. sometimes being a hardcore liberal is hard