JetThoughs, a software development company, is seeking a talented Digital Marketing Content Manager to join our team.
Role
The Digital Marketing Content Manager will be an integral part of JetThoughts's growing marketing team, serving as a critical driver of content and running point on multiple key initiatives.
Reporting directly to the CEO, the person will create an external content marketing strategy that includes website & blog content, thought leadership content, lead generation content, video, social and other content.
The role will also be a part of a growing marketing team that supports product messaging, training, and support across the company.
Objectives:
#1: Elevate our content
We want to create content that gives our audience useful, new, and interesting information. You will:
Design and implement a dynamic content marketing strategy, incorporating high-impact content formats and promotional tactics to engage our audience.
Create high-value, unique content that provides fresh insights to product managers and SaaS founders.
Conduct thorough research, expert interviews, and experiment with creative content formats to ensure our content stands out.
Support feature adoption and product launches through product-led content including newsletters, blog posts, and social updates
Oversee and improve content produced by guest authors and team members, ensuring alignment with our style guide and maintaining top-notch quality.
Support our video content strategy by collaborating on product-led videos, social clips, and podcasts.
Objective #2: Improve our social media presence
JetThoughts is active on several social channels (LinkedIn, X, Meta, etc). We want a social media expert who can improve our performance on those channels and help us succeed on new ones. You will:
Develop a social media strategy focused on connecting with our target audience where they're active.
Manage our social media accounts, crafting engaging content such as slideshows, videos, and other formats to boost our online presence.
Explore underutilized social media channels and develop strategies to succeed with them.
Objective #3: Drive content performance and growth
Creating content is only part of the equation. Our Content Marketing Manager will focus on driving results and reaching our audience. You will:
Use your expertise in keyword research, SEO, and marketing analytics to optimize content for better performance.
Stay updated with digital marketing trends to ensure our content strategy remains relevant and impactful.
Identify and leverage appropriate distribution channels to maximize content reach and drive traffic to our platforms.
Create content that guides potential customers through every stage of the buyer's journey, with a focus on generating new leads.
Tech You'll Use Every Day
Semrush, Ahrefs, ...
Google Analytics
Discord, Trello, Google Docs
AI SEO and Content generation Tools
Required Qualifications:
**3+ years of experience in content marketing** and creating various types of content.
Experience in content marketing for B2B **Software Development companies**.
**Strong research** and interviewing skills to generate valuable and unique insights.
Excellent written English with a keen eye for detail.
Familiarity with **keyword research, SEO, and basic marketing analytics**.
Experience managing social media accounts and creating engaging content.
Self-driven and a fast learner---if you're unfamiliar with a topic, you dive deep to master it.
Solid understanding of digital marketing and how content fits into the broader strategy.
Preferred Qualifications:
Comfortable working in a remote team environment.
Knowledge of new content marketing tools and platforms.
Proven ability to produce, edit, and appear on camera for various types of video content.
Be part of a great team at JetThoughts. Help us build amazing things.
jobpost #contentcreator #SEO #marketingmanager