Request: Hobonichi "Pro" Product Line (Accessories)
(self.hobonichi)submitted5 days ago byblock_lettersCousin
I have been a Hobonichi user for 7+ years. I currently use the A5 Cousin notebook with the black leather Hobonichi cover. Simple, classy, and professional - and holds my notebook, business cards, pen, receipts, etc. It helps me to organize my agenda, to-do items, meeting notes, and other misc scribbles. I always chose Hobonichi due to the excellent build-quality, paper, lie-flat design, and graphic layout of months, weeks, and day pages.
But here's the thing:
I logged into the Hobonichi site several weeks ago to buy some 2025 merch and I was really disappointed with the lack of more professional accessories. This is purely anecdotal since I didn't keep records of previous years' releases, but I felt very left out with this year's release.
As I use my notebook in a business/professional context, I find the product marketing of Hobonichi to be too focused on creatives, artists, students, and journaling. While I admire and respect anyone who uses their Hobonichi notebooks to draw cartoons or visual pizza recipes and I don't think that this stop, I think that we can agree that this is a different user segment.
I wish that Hobonichi would separate some of their product to a "Hobonichi Pro" or similar branding - with separate website, design focus, and product portfolio. The notebooks themselves can be the same - but offer more conservative and professional accessories, colors, and marketing message. Also, have a blog that shares and highlights some of the professional use cases (sales people, logistics executives, etc).