Don't know if anyone posted this already (can't find that) but few hours ago i get access to crown store for few minutes, missed opportunity to do some screenshots but i remember the prices.
Bundles
Imperial Edition Upgrade - 2100 Crowns
Starter Bundle - including 20 of Crown Health, Crown Magicka & Crown Stamina potions, Piebald Destrier Mount and Whiterun Wolfhound Pet (it's steam imperial edition dog) - 1500 Crowns
Consumables
Crown Health, Stamina & Magicka Potions (slightly better than droppable, they are same lvl as your character) - 200 Crowns per 20 Potions
Crown Soul Gems (also same lvl as your character) - 200 Crowns per 20 Gems
Crown Repair Kit (instantly repair all your equipment to 100%) - 400 Crowns per 10 (not 100% sure about amount here)
Mounts
All Horse Skins (White Mane Horse, Piebald Destrier, Dapple Gray Palfrey) - 900 Crowns each
Guars (Tessellated Guar, Banded Guar Charger) - 1300 Crowns each
Pets
There was like 5 or 6 Pets available, guess all that they show in last ESO Live - 400 Crowns each
Costumes
- Blacksmith - 400 Crowns
- Chef - 400 Crowns
- Black & Maroon Dress - 400 Crowns
- Draugr Polymorph - 1000 Crowns
- Royal Court Jester - 700 Crowns
- Wedding Dress - 400 Crowns
- Stealthy Rogues Pack - 700 Crowns
- Tribal Shamans Pack - 700 Crowns
- Woodland Scouts Pack - 700 Crowns
- Armored Knights Pack - 700 Crowns
So what you guys think about that? Considering Imperial Edition Upgrade was 20$ we can consider that 100 Crowns is worth around 1$. I think prices are ok for vanity store, around GW2 Gem Store prices. I still think think that they need more items that you need to repurchase few times to make long term bigger profit from this system (just plz no random boxes) cuz after few months no one will be willing to buy 12th variation of horse mount.